As one of the leading auto brands in China, Hongqi is synonymous with luxury and innovation. Why is the brand considered a luxury one and what sets it aside from other players in the market?
Hongqi launched back in 1958 as a maker of vehicles for Chinese government officials and top-ranking dignitaries — grounding the brand with its luxurious reputation. The brand has transitioned over the years with nearly 60 year of heritage, always maintaining its elite status. Hongqi's cars often showcase luxury class materials and advanced technology, placing them as a reference point in the field of high-end automotive engineering.
With an emphasis on performance, one of the flagships in the lineup is Hongqi H9 (parameters here), equipped with a 3.0-liter V6 turbocharged engine producing 272 horsepower. Expect the vehicle to offer cutting-edge industry innovations such as a 12.3-inch touchscreen infotainment system and advanced driver-assistance technologies The specifications are a clear example of Hongqi's commitment to offer world-class experiences using cutting-edge technology, as well incredible craftsmanship.
Hongqi reached more than 300,000 units in annual sales with a YoY increase of nearly 40% at the end of Dec. This is impressive growth, especially in a crowded market like China where many luxury vehicle brands compete with one another for sales. This expansion is testament to the overall success of the brand, now fully developing on an international level with Rob making his mark as a global style icon in over 20 countries around the world.
Hongqi maintains high-quality standards through stringent production processes. Like the hand-stitched leather interiors on posh models such as the Hongqi L5, when a bespoke component leaves this distinctive maker's hands—even if in great numbers—it is destined to find itself paired with other unique pieces for an enthusiast customer.
As a matter of fact, the influence of brand is more than just car manufacturer. Hongqi also works with world-renowned events, such as the Beijing International Automotive Exhibition, where it gets a lot of attention thanks to its models. Hongqi's appearance at high-profile events increases their visibility, and these efforts support Hongqi in keeping its luxury credentials.
The company is putting its emphasis on technology as seen in their investment into electric vehicles (EV). Whilst the Hongqi E-HS9, a luxury electric SUV with a claimed single charge range of up to 600 km and Level 3 autonomous driving technology also available in it immediately places Chinese EV offerings at an equivalent level as others already on market.
And the marque definitely benefits in any luxury definition by its historical ties to high-ranking corporate and government officials. Hongqi is known for being the car of state, with many high-profile individuals and officials often opting to get in a Hongqi vehicle.
To find out more about the way Hongqi is redefining luxury motoring in China follow this link to hongqi china.